What was your inspiration?A. I remember one meeting, he said, "Jay, you're doing great work with news and advertising, but you're missing the boat.''What he wanted me to focus on was entertainment programming. doi: 10.4135/9781452233260.n21 Winsten, Jay A. Rice and Charles K.
The issue had personal relevance for them. Russia mulls retaliating over new US sanctions Handel to become Georgia's 1st GOP congresswoman Uber CEO Travis Kalanick resigns Release of Castile slaying video shocks, angers many Prince Philip hospitalized as Chris Christie holds news conference in Trenton British MPs debate Queen's speech NASA logistics briefing on 2017 solar eclipse RADAR: Tropical Storm Cindy Dow Jones Industrial Average Keep on truckin’ with Login/Register Share Cancel Font Size A Small A Normal A Large [Page 290] The Designated Driver Campaign The designated driver campaign Jay A. https://www.hsph.harvard.edu/news/features/harvard-center-helped-to-popularize-solution-to-a-national-problem/
To copy, highlight above text and hit Ctrl-C. When I told him I was ready, he made a key intervention, calling Grant Tinker, who had just left the chairmanship of NBC to return to Los Angeles as a producer. So, if you plan to drink on New Year's Eve, make sure you choose a Designated Driver who doesn't drink at all. What Would You Do?
View purchasing options Profile Login Sign into your Profile to save and share content across SAGE Knowledge Email address Password Remember me? SAGE Knowledge. The campaign's message was narrowly focused, highly specific, and easily communicated. After you register and pick a screen name, you can publish your comments everywhere on the site.
Click here Back Institutional Login Username Password Remember me? Winston Churchill doi: 10.4135/9781452233260.n21. The New York Times. https://hbr.org/product/jay-winsten-and-the-designated-driver-campaign/ALI013-PDF-ENG The person who deserves credit for pointing us in that direction is the late Frank Stanton, former CBS president.
We were at a stage where we had not selected priority issues when a tragic event occurred in Boston, and that was the death of Dennis Kauff. SAGE Books The ultimate social sciences digital library. Southwick experienced the consequences of preventable medical errors firsthand. According to the Roper Poll, the proportion of Americans serving as a designated driver reached 37% in 1991.
He was the victim of a drunk-driving crash. https://en.wikipedia.org/wiki/Jay_Winsten On the other hand, media attention to the problem had declined sharply by 1988 and there was a need for a fresh, new idea to rejuvenate the anti-drunken driving movement. Winston Overwatch Born of tragedy, the effort transformed attitudes toward drinking and driving. Jay Winsten Associate Dean, Harvard School of Public Health MORE: Drunken Driving Television Media Hollywood Policy From Our Partners Presented by LendingTree The Designated Driver Campaign: Why It Worked ABOUT US
He also serves as Senior Communications Advisor to the United Nations Special Envoy for Malaria. Everett Koop); government agencies (e.g., the National Highway Traffic Safety Administration, the federal Center for Substance Abuse Prevention); national organizations and advocacy groups (e.g., Mothers Against Drunk Driving); professional sports leagues Search: Advanced LOGIN: Profile Institution Books Previous Chapter Chapter 21: The Designated Driver Campaign Next Chapter Jay A. Accessible within “My Library” upon purchase.
Center for Health Communication. Education & Student Discounts Educators: Register as a Premium Educator at hbsp.harvard.edu , plan a course, and save your students up to 50% with your academic discount. Centers for Disease Control and Prevention. Media, Citizens & Democracy Project.
Click here Other Login Options Don't have access? Public opinion polls documented the rapid, wide acceptance and strong popularity of the designated driver concept. The third, which was a departure from traditional public service campaigns, was to mobilize the Hollywood creative community.
Kanter RM, Malone A-LJ, Kang J. How did behavior change?A. pp.12–13. ^ a b Menehan, Kelsey (2002). Columbia Journalism Review. 24 (Jul./Aug.): 64–65.
You could save a life. Winsten, Jay A. SAGE Reference The complete guide for your research journey. Public Profile FAQ Advertisement Boston.com Most EmailedSubscribe to SliceBookmark Boston.com Most Emailed120 MOST E-MAILED » Report: Warrant Issued for Roggie's Bar OwnerMap of Greater Boston Farmers MarketsBoston Pops Concert Move Keeps
The project broke new ground when TV writers agreed to insert drunken driving prevention messages, including frequent references to designated drivers, into scripts of top-rated television programs, such as "Cheers," "L.A. To capture and sustain the attention and interest of the creative community, the campaign employed a dozen different tactics to follow-up after face-to-face meetings. The CID/4DBC is ALWAYS located ABOVE the embossed (raised) account number on the face of the card. Westport, CT: Praeger Publishers.
Back Business & Management Counseling & Psychotherapy Criminology & Criminal Justice Education Geography, Earth & Environmental Science Health & Social Care Media, Communication & Cultural Studies Politics & International Relations Psychology A variety of factors were responsible for this striking progress, including intensive publicity, new laws, and strict enforcement. And, for many others in the creative community, alcoholism had touched the lives of a family member or friend; they were eager to help address any aspect of alcohol abuse.